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9/11: The memory is as strong as ever

“No turning of the seasons can diminish the pain and the loss of that day,” President Obama said while reminding Americans on September 11, 2009 that “…the work of protecting America is never...

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Google Instant…quick(er) Results ..saves time but?

Google rolled out Instant yesterday, a service that suggests search phrases as you type and the search results mysteriously appear and change as search terms gets longer. And all this without you...

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Bad to customers to feed the search?

Last week NY Time broke an unusual story about how an online retailer dealing in eye glasses, DecorMyEyes, manipulated negative reviews from customers to attain a high position in search results in...

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A Memory Expander

Researchers at Columbia University found that Search Engines are changing the way our brains are assimilating and storing (or not storing) information. According to Columbia University psychologist...

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McKinsey reveals impact of search

McKinsey released a research report last week, covering the impact of Internet Technologies involving search. This is probably the first time researchers have focused on unearthing the “real” and...

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An Experiment with SEO Content

Content is king – is a well used adage in the online marketing space. Be it a search engine optimization or a social media program or a paid search campaign. With the recent crackdown of Google on...

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The Search Bubble

We have come to dread bubbles – dotcom, subprime, housing, technology… all the three burst upon us with spectacularly painful results. A new one is creeping upon us if you believe Eli Parser of...

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Dispensing justice: Taking help of Google

Last week Washington Post reported on an article by Allison Orr Larsen, Assistant Professor of Law , William & Mary Law School, on how Justices of Supreme Court are researching and finding more of...

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Wikipedia: Pay-for-Placement

This was inevitable.  The ‘pay-for-placement’ scandal was like a non-surprise given the high stakes involved.  Consider the fact that websites all over the world vie for high organic ranking on search...

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Search Privacy: Fifty-Two Shades of Grey

Last week Google, in a very low key announcment, told the world that its Chrome browser (ver 25) will encrypt the search data. This, as Google explained, is being done to protect queries made by the...

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Deconstructing Google’s Ranking Factors?

Higher ranking in search results, specially Google’s, is almost always at the top of digital marketing strategy for businesses, regardless of their size and industry.  The rising phenomena of local,...

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100% Not Found ….. well not quite

With Google’s increasing preference for secure searches and the decreasing availability of keyword data in Google analytics, looks like a digital future we have to live with. While most SEO have been...

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Search Engine Optimization: Time to Move Up the Ladder

Google started encrypting searches almost two years ago. The hue and cry over Snowden’s revelations triggered Google to start encrypting all searches conducted at Google.com.     Google Secures All...

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Guest Blogging: From Autheticity to (Spammy) Automation

When Matt Cutts (Head of Google’s Webspam team) speaks, webmasters groan and marketers shiver. They fear that Google’s Chief SPAM Fighter will point to changes that will affect website’s search...

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